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Sprint Nextel Corporation is one of the biggest telecommunications companies in the whole world. With 53point7 million subscribers, Sprint Nextel becomes the third largest wireless network company in the United States of America. The company was created in 2005 by the purchasing of Nextel by the Sprint Corporation. Nextel was founded by Morgan E.O’Brien in 1987 as Fleet Call and later the company changed its name to Nextel Communications. Nextel impacted the wireless market in several ways. It is the first company to successfully provides unlimited calls-plans to a huge number of subscribers.

Nextel – Taking Care for the Customers

Nextel was the first company to implement a nation-wide push-to-talk system, which was similar to the walkie-talkie device, called Direct Connect. The company was the first to provide GPS system in the US. Nextel was also an industry leader in the Customer Life-cycle Management. The company invested in analytics capability which gave them the opportunity to surpass their competitors in treating customers in a different way, based on relative value and loyalty. As a result of these efforts and an intense focus on the customers across the organization, Nextel Company was known for the best-in-class customer rates, and customer lifetime values.

Nextel operates on Motorola’s iDEN protocol which uses a time division multiple access(TDMA) based technology. Unlike other mobile cellular operators, Nextel utilizes the specialized mobile radio band(SMR) and is one of the first cell-phones operators in the United States to offer nation-wide digital-cellular radio coverage. The push-to-talk feature(PTT), which Nextel has gained its popularity with, is expected to be made interpolate between the Sprint and Nextel networks by 2008. Due to difference in technology, users of the Sprint-Ready-Link service cannot make or receive push-to-talk calls with the users of iDEN-based network(Nextel). The integration of the two networks will be dependent on the deployment of Sprint’s chosen successor to the first phase of their high-speed wireless EV-DO network. The new platform is thought to be based on Qualcomm’s Qchat product, which has been under development as a joint effort between Sprint, Nextel and Qualcomm since January 2002.

Sprint Nextel – Advantages

The Nextel Company also offers a feature for some of the mobile cell-phones they provide to the customers, which is called DirectTalk. It has recently upgraded their network to support the WiDEN packet data protocol. This has allowed a increase in data speeds of up to 90 kbit/s. Currently, the Motorola i850, i870 and i880 are the only phones to support WiDEN. The pre-paid mobile services of Sprint Nextel are under the brand name Boost mobile. Boost mobile and its mobile cell-phones use the iDEN mobile technology. In the past, Nextel has been known for not offering a very rich selection of mobile phones. This is especially true when related to its selection of alternate mobile cell-phone manufactures, as Motorola has seldom licensed its iDEN technology to other handset vendors.

In the summer of 2006, Sprint Nextel Corporation rolled out two “Hybrid” Motorola cell-phones that were a turning point for the company. Motorola released the ic502 and the ic402 on November 2006. The new series phones use the Sprint PCS-based mobile network for placing and receiving phone calls and surfing wireless internet and use the Nextel iDEN network to connect to the Motorola’s walkie-talkie technology known as Direct Connect. By the year of 2010, Sprint Nextel Corporation plans to change the Nextel brand into the Sprint PCS brand.